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Pragmatic Marketing A framework for pragmatic marketing focuses on delivering products that customers would like and identifying their requirements. It involves conducting interviews with customers, creating an idea for a product prototype and testing the product with them to make sure that it meets their needs. The process continues throughout the life of the product. One approach tries to embrace relativism, suggesting that truth is not as important a concept in philosophy as it has been taken to be. Another approach is more cautious in its use of relativism and focuses on the speech-act project and its justification. Track and trace Track and trace is a crucial supply chain management tool that enables businesses to know the exact location of their products at all times. This visibility allows businesses to improve their logistics workflows, cut costs and cut down on time. Additionally it assists them in improving quality and efficiency. It also helps reduce manual count and check. It also helps avoid production disruptions due to insufficient or inferior quality raw materials or appliances. During Read Even more realized that they didn't have visibility from the beginning to the end of their supply chain. This has led to an increase in the demand for intelligent track and trace technology that can provide more reliable and accurate information about the performance of a supply chain. These new technologies could make the supply chain more resilient to disruptions that may occur in the future and safeguard the health of consumers and their families. One method to improve your company's track and trace capabilities is to upgrade your CMMS software to incorporate an option for serialisation. This will ensure that each item has an individual identification that can be tracked in real-time. This will also assist you in complying with strict regulations, such as those related to food safety. Utilizing a digital platform, such as MaintainX which is integrated with your CMMS software, will allow you to access and analyze the data through a simple interface. The term “track and trace' can be confusing, as it sounds similar to “follow the track.” However, this is a different method, and it involves recording the entire journey of an asset or shipment. Everyone in the supply chain can access this information, including the customer. This gives the customer more confidence in the delivery and allows them to determine whether it was damaged or lost during transport. In each step of the process of transport, almost all parcels are digitally scanned. The details are later made available online for customers to check the status of their shipment anytime. Both the carriers and the customers will enjoy a better shipping experience. It also allows them to offer this service at a lower cost. Counterfeit detection Counterfeiting and diversion of grey market funds cost businesses trillions of dollars each year1. It damages the reputation of brands, undermines trust and in the case of food items and medicines, can harm public health. The ability to trace an item's status in real-time is crucial to combat this scourge. Digital authentication is typically reserved for high-end products because of its expense. Pragmatic's world-leading visual detection technology powers a suite of counterfeit prevention tools that work to protect your business. It's based on our patented Visual-AI stack, and offers the ability to be flexible and scalable in detecting counterfeits for your platforms and marketplaces. Our solution is designed to be speedy, accurate and easy to use. It identifies and detects all types of fake documents – from digital images to “paper” banknotes. The system examines various features like watermarks, watermarks, and microprinting to confirm that your items are authentic. This way, you'll be able to keep your customers safe and ensure that your products are in compliance with the quality standards required by law. This can help increase your profits and boost customer confidence. It is also mobile and can be utilized at any point of sale.